Acoustic Windows 

Acoustic Windows was born from a strategic collaboration with a company specializing in high-performance soundproofing systems. The company approached us with a common but critical problem: despite the measurable benefits of their product—superior noise reduction, verified decibel ratings, precision engineering—clients struggled to grasp its value. Sales conversations were long, technical, and often abstract. Numbers alone weren’t converting. They needed a way to make the benefit of silence felt, not just explained.

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That challenge set the foundation for a project that would go far beyond product demonstration. I led the design and development of a virtual reality experience enhanced with spatial audio simulation, a solution that translated acoustic performance into something immersive, intuitive, and emotionally compelling. My role spanned from conceptual design and technical architecture to spatial experience design, sound environment calibration, and integration for commercial deployment.

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From the outset, the core idea was simple but powerful: show, don’t tell. In our case, let them hear. Instead of relying on specification sheets or performance graphs, we invited clients to step inside simulated environments where real-world noise—urban traffic, construction, aircraft flyovers—could be experienced both with and without the soundproof window system in place. With the Myo armband controlling interface transitions and 3D audio delivering the simulation, clients could instantly feel the difference. The shift in perception was immediate. What once required technical literacy and a leap of faith became obvious in a matter of seconds.

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The first iteration was developed quickly but thoughtfully. We worked closely with acoustic engineers to ensure that the decibel ranges and frequencies used in the demo accurately reflected the types of noise their clients experienced most. Spatial sound design posed unique challenges: how do you simulate the directionality and absorption of sound through different materials in a virtual space? Through iterative prototyping, environmental testing, and real-time adjustments, we crafted an experience that was both technically precise and emotionally resonant.

Deploying the experience in real contexts—showrooms, industry expos, and client pitches—was a turning point. The immersive demo became a catalyst in the sales process, cutting through noise (both literal and metaphorical) and aligning product value with client perception. Sales teams reported a noticeable shift: clients who had previously hesitated were now engaged, even enthusiastic. Several noted that what once took a 20-minute explanation could now be resolved in under three. The experience built trust through sensation, delivering the kind of visceral clarity that no slide or spec sheet could achieve.

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Beyond commercial success, the project touched on deeper, often overlooked aspects of urban living. According to the World Health Organization, sustained exposure to noise levels above 50 decibels can cause elevated stress, sleep disturbance, and long-term cardiovascular effects. Yet these effects are invisible, and therefore difficult to quantify emotionally. With Acoustic Windows, we gave people a chance to feel, for a moment, the absence of that noise—and by doing so, to understand the long-term value of silence. The product became not just a window, but a wellness intervention.

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What made this project transformative was its ability to bridge worlds: engineering and empathy, data and design, business and neuroscience. It proved that technical value can be made emotionally legible—and that immersive technology isn’t just for entertainment, but for communication at the highest level. It also marked a pivotal moment in my own trajectory, showing me how experiential media can drive business strategy, accelerate trust, and make invisible value tangible.

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Acoustic Windows began as a tool to help sell a product. It became a proof of concept for how we can redesign perception itself. And ultimately, it affirmed something simple but profound: in a world full of noise, silence speaks loudest—if you let people hear it.